To run Instagram, follow these steps:
1. Download the Instagram App
How to increase Instagram followers?
- For Smartphones:
- Android: Open the Google Play Store, search for “Instagram,” and install it.
- iPhone: Open the App Store, search for “Instagram,” and install it.
- For Computers:
- You can use Instagram via a web browser by visiting instagram.com.
- Alternatively, you can download the Instagram app from the Microsoft Store on Windows.
2. Create an Account or Log In
- New Users: Open the app or website, then select “Sign Up.” You can create an account using your email address, phone number, or Facebook account.
- Existing Users: If you already have an account, select “Log In” and enter your username and password.
3. Set Up Your Profile
- Add a profile picture, write a bio, and add any other details you want to share.
4. Explore Instagram
- Home: See posts from people you follow.
- Search: Find people, hashtags, and content you’re interested in.
- Post: Share your photos or videos by tapping the “+” icon.
- Stories: Share short videos or images that disappear after 24 hours.
- Messages: Chat with friends via direct messages (DMs).
5. Engage with Content
- Like, comment, and share posts you enjoy.
- Follow accounts that interest you to see their updates.
6. Security Settings
- Go to your profile settings to manage privacy, security, and notifications.
You can now start using Instagram to share your experiences, connect with others, and explore content!
Running Instagram ads involves setting up a campaign through Facebook’s Ads Manager, as Instagram is owned by Meta (formerly Facebook). Here’s how you can create and run Instagram ads:
1. Set Up a Facebook Ads Manager Account
- Go to Facebook Ads Manager.
- Log in with your Facebook account. If you don’t have an account, create one.
- Link your Instagram account to your Facebook Page through the Page settings.
2. Create a New Campaign
- In Ads Manager, click on the green “+ Create” button.
- Choose your campaign objective. Common objectives for Instagram ads include:
- Brand Awareness
- Reach
- Traffic (to your website or app)
- Engagement
- App Installs
- Video Views
- Conversions
3. Set Up Your Ad Campaign
- Campaign Name: Name your campaign to keep track of it.
- Budget & Schedule:
- Choose a daily or lifetime budget.
- Set a start and end date for your campaign, or let it run continuously.
- Audience Targeting:
- Define your target audience by location, age, gender, interests, and behaviors.
- Placements:
- Choose “Manual Placements” if you want the ad to only run on Instagram. Otherwise, select “Automatic Placements” to run on Facebook and Instagram.
4. Create Your Instagram Ad
- Ad Format:
- Choose the format: Carousel, Single Image or Video, Collection, etc.
- Ad Creative:
- Upload the image or video you want to use.
- Add a headline, text, and call-to-action button (like “Shop Now,” “Learn More,” etc.).
- Instagram Account:
- If your Instagram account is linked, select it here to run the ad through your Instagram profile.
5. Review & Submit Your Ad
- Review all the settings, ensuring everything looks good.
- Click “Confirm” to submit your ad for approval.
6. Monitor and Optimize Your Ads
- Once your ad is live, monitor its performance in Ads Manager.
- Adjust targeting, budget, or ad creatives based on the performance data.
Instagram ads can be highly effective in reaching your target audience, driving traffic, and increasing engagement when set up and managed correctly.
Setting up a Facebook Ads Manager account is the first step to creating and managing ads on both Facebook and Instagram. Here’s how you can set it up:
1. Create a Facebook Account (If You Don’t Have One)
- Go to facebook.com and sign up with your email address or mobile number.
- Complete the sign-up process by providing your name, date of birth, and password.
2. Access Facebook Ads Manager
- Once logged into Facebook, go to Facebook Ads Manager.
- Alternatively, you can find it by clicking the downward arrow in the top-right corner of your Facebook homepage and selecting “Ads Manager” from the dropdown menu.
3. Set Up Your Business Manager Account (Optional but Recommended)
- Go to Facebook Business Manager.
- Click on “Create Account” and enter your business name, your name, and your business email.
- Follow the prompts to complete the setup. This account helps you manage multiple assets like Facebook Pages, Instagram accounts, ad accounts, etc., all in one place.
4. Link Your Facebook Page
- In Ads Manager, link your Facebook Page to your Ads Manager account if you have a business page.
- Go to “Business Settings” (found in the menu) > “Accounts” > “Pages.”
- Click “Add” and select “Add a Page,” “Request Access to a Page,” or “Create a New Page” based on your needs.
- If you don’t have a Facebook Page, you can create one by going to Create a Facebook Page.
5. Link Your Instagram Account
- In Business Settings, go to “Accounts” > “Instagram Accounts.”
- Click “Add” and enter your Instagram account credentials to link it with your Facebook Page.
6. Set Up Your Payment Method
- In Ads Manager, click on the menu (the three horizontal lines) and select “Billing.”
- Click on “Payment Settings” and then “Add Payment Method.”
- Enter your payment details (credit card, debit card, PayPal, etc.).
7. Set Up Your Ad Account
- In “Business Settings,” under “Accounts,” select “Ad Accounts.”
- Click “Add” and then either “Create a New Ad Account” or “Add an Existing Ad Account” depending on your needs.
- Name your ad account, choose the time zone and currency, and then assign it to your business.
8. Familiarize Yourself with the Ads Manager Interface
- The Ads Manager dashboard is where you can create campaigns, manage ads, and view reports on performance.
- Explore different sections such as Campaigns, Ad Sets, Ads, and Reports.
9. Start Creating Ads
- Click on the green “+ Create” button to start creating your first ad campaign.
- Choose your campaign objective, audience, budget, and ad creative.
Now your Facebook Ads Manager account is set up, and you can start creating and managing ads for Facebook and Instagram.
Creating a new campaign in Facebook Ads Manager involves several steps, from selecting your objective to setting up your ad creatives. Here’s a step-by-step guide to creating a new campaign:
1. Log into Facebook Ads Manager
- Go to Facebook Ads Manager and log in with your Facebook account.
- If you’re not already in Ads Manager, click the downward arrow in the top-right corner of your Facebook homepage and select “Ads Manager” from the dropdown menu.
2. Create a New Campaign
- Once in Ads Manager, click the green “+ Create” button to start a new campaign.
3. Choose Your Campaign Objective
- Facebook offers several campaign objectives based on what you want to achieve. Some common objectives include:
- Awareness:
- Brand Awareness: Increase awareness of your brand among a broad audience.
- Reach: Show your ad to the maximum number of people.
- Consideration:
- Traffic: Drive traffic to your website, app, or event.
- Engagement: Get more post engagement, Page likes, or event responses.
- App Installs: Get people to install your app.
- Video Views: Promote your videos to get more views.
- Lead Generation: Collect leads for your business.
- Messages: Encourage people to send messages to your business.
- Conversions:
- Conversions: Drive valuable actions on your website, app, or in Messenger.
- Catalog Sales: Show products from your catalog to generate sales.
- Store Traffic: Drive foot traffic to your physical store.
- Select the objective that aligns with your campaign goals.
4. Name Your Campaign
- Enter a name for your campaign that makes it easy to identify later.
- If applicable, choose whether to set up an A/B test or use a campaign budget optimization (CBO) if you want to manage your budget at the campaign level.
5. Set Up Your Ad Set
- After choosing your objective, you’ll set up one or more Ad Sets within your campaign.
- Audience Targeting:
- Define your audience by location, age, gender, languages, interests, and behaviors.
- You can also use Custom Audiences to target people who have interacted with your business before, or Lookalike Audiences to reach people similar to your existing customers.
- Placements:
- Choose between “Automatic Placements” (recommended for broader reach) or “Manual Placements” to select where your ads will appear (e.g., Instagram Feed, Facebook Feed, Stories).
- Budget & Schedule:
- Set your daily or lifetime budget.
- Choose the start and end dates for your campaign, or let it run continuously.
- Optionally, set a bid strategy if you want more control over how your budget is spent.
6. Create Your Ad
- Ad Format: Choose the format that best suits your ad objective:
- Single Image: A single photo or graphic.
- Single Video: A single video.
- Carousel: Multiple images or videos in a single ad that people can scroll through.
- Collection: A full-screen experience to showcase multiple products.
- Media: Upload your image(s) or video(s). You can use Facebook’s tools to crop and edit your media.
- Text and Links:
- Enter your ad copy, headline, and description.
- Add a call-to-action (CTA) button like “Learn More,” “Shop Now,” or “Sign Up.”
- Insert the URL if you’re driving traffic to a website.
- Preview: Preview how your ad will look across different placements (e.g., mobile, desktop, Instagram).
7. Review and Confirm Your Campaign
- Carefully review your campaign settings, ad set details, and ad creatives.
- Once everything is set up correctly, click “Confirm” to submit your campaign.
8. Monitor and Optimize
- After your campaign is live, monitor its performance in Ads Manager.
- Use the analytics to adjust your targeting, budget, and creatives to improve results.
Your new campaign is now live, and you can track its performance in Ads Manager. Make adjustments as needed to optimize for the best results.
Setting up your ad campaign in Facebook Ads Manager involves several steps, including defining your audience, choosing ad placements, setting a budget, and creating your ad creatives. Here’s a detailed guide to setting up your ad campaign:
1. Log into Facebook Ads Manager
- Go to Facebook Ads Manager and log in with your Facebook account.
2. Create a New Campaign
- Click the green “+ Create” button to start a new campaign.
3. Choose Your Campaign Objective
- Select an objective that aligns with your business goals:
- Awareness: For brand awareness and reach.
- Consideration: For traffic, engagement, app installs, video views, lead generation, or messages.
- Conversions: For conversions, catalog sales, or store traffic.
4. Name Your Campaign
- Enter a name that helps you identify the campaign.
- Enable A/B testing or campaign budget optimization (CBO) if needed.
5. Set Up Your Ad Set
- Audience Targeting:
- Location: Choose geographic locations to include or exclude.
- Age & Gender: Set the age range and gender for your audience.
- Detailed Targeting: Refine your audience based on demographics, interests, and behaviors.
- Custom Audiences: Target existing customers or website visitors.
- Lookalike Audiences: Reach new people similar to your current customers.
- Placements:
- Automatic Placements: Facebook decides where to show your ads (recommended for broader reach).
- Manual Placements: Choose specific placements (e.g., Instagram Feed, Facebook Stories).
- Budget & Schedule:
- Budget: Set a daily or lifetime budget. This determines how much you’ll spend.
- Schedule: Choose start and end dates or let the campaign run continuously.
- Bid Strategy: Choose between “Lowest Cost” (default) or set a manual bid.
6. Set Up Your Ad Creative
- Choose an Ad Format:
- Single Image: Best for simple, focused messages.
- Single Video: Great for storytelling or demonstrating products.
- Carousel: Showcase multiple products or features in a single ad.
- Collection: Create a full-screen experience with multiple images or videos.
- Add Media:
- Upload the images or videos you want to use in your ad.
- Use the built-in tools to crop, edit, and enhance your media.
- Ad Copy and Links:
- Write compelling ad copy for the primary text, headline, and description.
- Add a call-to-action (CTA) button, like “Shop Now,” “Learn More,” or “Sign Up.”
- Insert the URL for the landing page if you’re driving traffic to a website.
- Preview: Preview how your ad will look across different devices and placements.
7. Review Your Campaign
- Go through all the settings, including audience targeting, budget, and creatives, to ensure everything is correct.
- Check the estimated daily reach and results to gauge your campaign’s potential impact.
8. Confirm and Launch
- Once you’re satisfied with your setup, click the “Confirm” button to launch your campaign.
- Your ad will be reviewed by Facebook to ensure it meets their guidelines. This usually takes a few hours.
9. Monitor and Optimize Your Campaign
- After your campaign goes live, monitor its performance in Ads Manager.
- Use key metrics like CTR (Click-Through Rate), CPC (Cost Per Click), and conversions to evaluate success.
- Adjust your audience, budget, or creatives as needed to optimize performance.
10. Analyze and Report
- Use Facebook’s reporting tools to analyze your campaign’s overall performance.
- Generate reports to track ROI and make data-driven decisions for future campaigns.
By following these steps, you can effectively set up and manage your ad campaign in Facebook Ads Manager to achieve your marketing goals.
Reviewing and submitting your ad is the final step before your campaign goes live. This step ensures that all the details of your ad campaign are correct and optimized for the best performance. Here’s how to do it:
1.
1. Review Your Campaign Settings
- Campaign Level:
- Double-check the campaign name, objective, and whether you’ve enabled A/B testing or Campaign Budget Optimization (CBO) if applicable.
- Ad Set Level:
- Audience Targeting: Ensure your target audience is correctly defined, including location, age, gender, and interests.
- Placements: Confirm that your ad placements (e.g., Facebook Feed, Instagram Stories) are correctly selected.
- Budget & Schedule: Verify the budget (daily or lifetime) and the schedule (start and end dates) of your ad set.
2. Review Your Ad Creatives
- Ad Format: Make sure the selected format (e.g., single image, video, carousel) is appropriate for your campaign objective.
- Images/Videos: Check that all media files are correctly uploaded, properly cropped, and look good in the preview.
- Text and Links:
- Primary Text: Ensure the ad copy is clear, concise, and compelling.
- Headline: Make sure the headline grabs attention and complements the primary text.
- Description: Double-check the description for accuracy and relevance.
- Call-to-Action (CTA): Ensure the CTA button (e.g., “Learn More,” “Shop Now”) is appropriate for your campaign’s goal.
- URL: Verify that the landing page URL is correct and that it works properly.
3. Preview Your Ad
- Use the preview feature to see how your ad will appear across different placements and devices (e.g., mobile, desktop).
- Make sure the ad looks good and is formatted correctly in each placement.
4. Check Compliance
- Review Facebook’s ad policies to ensure your ad complies with all guidelines.
- Look for any potential issues, such as inappropriate content, misleading claims, or unsupported CTAs, that could lead to disapproval.
5. Final Review
- Go through each section of your campaign one last time to ensure everything is set up correctly.
- Consider getting a second opinion from a colleague or someone else in your team.
6. Submit Your Ad
- Once you’re confident that everything is correct, click the “Confirm” button to submit your ad for review.
- Facebook will review your ad to ensure it meets their policies. This process typically takes a few hours but can take up to 24 hours.
7. Monitor the Review Process
- You’ll receive a notification once your ad has been approved or if it needs changes to comply with Facebook’s ad policies.
- If changes are needed, make the necessary adjustments and resubmit your ad.
8. Launch Your Campaign
- After approval, your ad will go live according to the schedule you set. You can start monitoring its performance in Ads Manager.
By carefully reviewing each element of your ad before submitting it, you ensure that your campaign will run smoothly and effectively, meeting your marketing objectives.
