As of 2024, the richest social media influencer is Kylie Jenner. With her vast following on platforms like Instagram, where she has over 300 million followers, and her successful businesses, particularly Kylie Cosmetics, she has amassed a fortune. Her estimated net worth is around $900 million to $1 billion, making her one of the wealthiest self-made influencers in the world.
Top 10 influencers in the world
How To Make Money on Social Media in 2024
Kylie Jenner
Kylie Jenner is an American media personality, businesswoman, and social media influencer. She was born on August 10, 1997, in Los Angeles, California. Kylie is the youngest member of the Kardashian-Jenner family, which gained widespread fame through the reality TV show “Keeping Up with the Kardashians.”
Key Highlights of Kylie Jenner:
1. Early Life and Career:
- Kylie grew up in the public eye due to her family’s reality TV show, which aired in 2007 when she was just 10 years old.
- She began her career as a model and quickly became a prominent figure in the fashion and beauty industry.
2. Kylie Cosmetics:
- In 2015, Kylie launched her cosmetics brand, Kylie Cosmetics, starting with the Kylie Lip Kits. The brand became an instant success, largely driven by her massive social media presence.
- In 2019, she sold a 51% stake in Kylie Cosmetics to Coty Inc. for $600 million, which significantly boosted her wealth.
- Her business ventures include skincare lines and collaborations with her sisters, further expanding her brand.
3. Social Media Influence:
- Kylie Jenner is one of the most-followed individuals on Instagram, with over 300 million followers as of 2024.
- She uses her social media platforms to promote her products, share her personal life, and engage with her fans, making her one of the most influential figures in the digital space.
4. Wealth and Recognition:
- In 2019, Forbes named Kylie Jenner the youngest self-made billionaire at the age of 21, though there was some controversy over the “self-made” title.
- Her estimated net worth fluctuates but is generally reported to be around $900 million to $1 billion.
- Kylie’s wealth primarily comes from her cosmetics empire, endorsements, social media earnings, and other business ventures.
5. Personal Life:
- Kylie has a daughter, Stormi Webster, with rapper Travis Scott. She is known for her close-knit family relationships and often shares moments with her daughter and family on social media.
- She is also known for her philanthropic efforts, including donating to various causes and using her platform to raise awareness about important social issues.
Kylie Jenner continues to be a powerful force in both the beauty industry and social media, with her influence extending far beyond just her personal brand.
Kylie Cosmetics
Kylie Cosmetics is a cosmetics brand founded by Kylie Jenner in 2015. The brand gained immense popularity due to Kylie Jenner’s strong social media presence and her ability to connect with her audience. Here’s a detailed overview of Kylie Cosmetics:
History and Launch:
- 2015: Kylie Jenner launched Kylie Cosmetics with the release of the Kylie Lip Kits, which included a liquid lipstick and a matching lip liner. The initial launch sold out within minutes, creating a buzz in the beauty industry.
- The success of the Lip Kits was largely driven by Kylie’s massive social media following, where she teased and promoted the products.
Product Line:
- Lip Kits: The initial product that started it all, combining a liquid lipstick and lip liner in matching shades. It became a trendsetter in the beauty world.
- Expansions: Following the success of the Lip Kits, Kylie Cosmetics expanded its product line to include a variety of makeup products, including:
- Eyeshadow Palettes: Known as Kyshadow, these palettes include a range of shades, from neutral to bold.
- Highlighters and Blushes: Branded as Kylighters, they are available in various shades to complement different skin tones.
- Concealers, Foundations, and Powders: Offering a range of shades to cater to diverse skin tones.
- Lip Glosses, Lipsticks, and Lip Liners: Expanding the original Lip Kits into new colors and formulas.
- Collaborations: Kylie has collaborated with her sisters and mother on special collections, such as the KKW x Kylie collection with Kim Kardashian.
Business Growth and Success:
- Sales: Kylie Cosmetics initially operated as an online-only brand, using scarcity and limited-edition launches to drive demand. The brand quickly became a multimillion-dollar business.
- Coty Inc. Acquisition: In 2019, Kylie sold a 51% stake in Kylie Cosmetics to Coty Inc. for $600 million, valuing the company at around $1.2 billion. This deal allowed the brand to expand its distribution and reach, including a stronger presence in retail stores.
Marketing Strategy:
- Social Media: The brand’s success is heavily tied to Kylie’s social media presence. She uses platforms like Instagram, Twitter, and Snapchat to promote new products, share tutorials, and engage with her audience.
- Influencer Marketing: Kylie Cosmetics has also partnered with other influencers and celebrities to promote its products, further boosting its reach and appeal.
Rebranding:
- In 2021, Kylie Cosmetics underwent a rebranding, with a focus on clean and vegan formulas. The new product lines are free from parabens, gluten, and other harmful ingredients, aligning with the growing consumer demand for more ethical and sustainable beauty products.
Retail Presence:
- Initially, Kylie Cosmetics was available only online, but after its partnership with Coty Inc., the brand expanded into physical retail, being sold in stores like Ulta Beauty and other major retailers globally.
Philanthropy and Community:
- Kylie Jenner has used her brand to support various charitable causes, including donating a portion of sales from certain products to charity. She has also been involved in raising awareness for social issues through her platform.
Current Status:
- As of 2024, Kylie Cosmetics continues to be a leading brand in the beauty industry, with a loyal customer base and a strong market presence. The brand’s success is a testament to the power of social media and the influence of celebrity-driven branding.
Kylie Cosmetics remains a trendsetter in the beauty industry, continually launching new products and collections that resonate with its global audience.
Mr. Beast
MrBeast (real name: Jimmy Donaldson) is an American YouTuber, philanthropist, and entrepreneur, known for his extravagant and attention-grabbing stunts, challenges, and large-scale charitable activities. He has become one of the most influential and wealthy creators on YouTube.
Biography:
- Full Name: Jimmy Donaldson
- Born: May 7, 1998
- Birthplace: Wichita, Kansas, USA
- Nationality: American
Career Overview:
- YouTube Start: MrBeast began his YouTube career in 2012, at the age of 13, with content focused on gaming and video commentary.
- Breakthrough Content: He gained significant attention with videos where he performed extreme challenges, such as counting to 100,000 or watching paint dry. These stunts, combined with his energetic and genuine personality, quickly resonated with viewers.
Content Style:
- Challenges and Stunts: MrBeast is famous for his over-the-top challenges and stunts, such as surviving in extreme conditions, participating in last-person-standing competitions, and giving away large sums of money.
- Philanthropy: One of his signature content styles is philanthropy. He frequently gives away money, houses, cars, and other valuable items to strangers, fans, or people in need. His acts of kindness are a central theme of his channel.
- Creative Projects: He has launched various creative and ambitious projects, such as building massive real-life versions of popular games, recreating entire sets from TV shows and movies, and hosting massive live events.
Key Achievements:
- YouTube Growth: As of 2024, MrBeast has over 180 million subscribers on his main YouTube channel, making him one of the most subscribed-to individuals on the platform.
- Business Ventures:
- MrBeast Burger: In 2020, he launched MrBeast Burger, a virtual restaurant that operates through delivery-only kitchens. The brand quickly expanded to hundreds of locations across the U.S. and internationally.
- Feastables: In 2022, he launched Feastables, a line of chocolate bars that are marketed as healthier snack options, with a portion of the proceeds going to charitable causes.
- Team Trees and Team Seas: MrBeast co-founded these environmental initiatives, raising millions of dollars to plant trees (Team Trees) and remove trash from oceans (Team Seas). These campaigns involved collaboration with other influencers and organizations.
Philanthropy:
- MrBeast is known for his charitable donations, often giving away millions of dollars to individuals and causes. His philanthropic efforts have included funding education, paying off medical bills, helping the homeless, and contributing to environmental causes.
- He also created Beast Philanthropy, a separate YouTube channel and charity dedicated to funding food banks and providing emergency aid to communities in need.
Recognition and Impact:
- Awards: MrBeast has won several awards, including Streamy Awards, for his innovative content and contributions to the YouTube community.
- Influence: He is often credited with revolutionizing YouTube content by combining entertainment with philanthropy, inspiring other creators to incorporate charitable elements into their work.
- Net Worth: As of 2024, MrBeast’s estimated net worth is around $100 million, though this figure fluctuates due to his constant reinvestment into his content and charitable efforts.
Personal Life:
- MrBeast is relatively private about his personal life, but he has shared that he suffers from Crohn’s disease, a chronic inflammatory bowel condition.
- He has a close-knit team that helps him with his content production, many of whom are his longtime friends.
Mr Beast’s rise to fame is a testament to his creativity, generosity, and understanding of what resonates with audiences. He continues to push the boundaries of content creation and philanthropy on YouTube.
Mark Zuckerberg
Mark Zuckerberg is an American entrepreneur and philanthropist, best known as the co-founder and CEO of Meta Platforms, Inc. (formerly Facebook, Inc.). He played a pivotal role in the creation and growth of Facebook, which became one of the most influential social media platforms globally.
Biography:
- Full Name: Mark Elliot Zuckerberg
- Born: May 14, 1984
- Birthplace: White Plains, New York, USA
- Nationality: American
- Education: Attended Harvard University (dropped out in 2004)
Early Life and Education:
- Mark Zuckerberg was born into a well-educated family; his father, Edward Zuckerberg, was a dentist, and his mother, Karen Kempner, was a psychiatrist.
- From a young age, Zuckerberg showed a strong interest in computers and programming. By the time he was in high school, he had already developed several software programs, including a music player called “Synapse.”
Founding of Facebook:
- Harvard Years: While studying at Harvard University, Zuckerberg, along with his roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, launched “The Facebook” on February 4, 2004. Initially, it was intended as a social networking site for Harvard students.
- Expansion: Due to its popularity, the platform quickly expanded to other universities and eventually to the general public. In 2005, the company dropped “The” from its name, becoming simply “Facebook.”
- Growth: Facebook rapidly grew into a global social media platform, eventually becoming the largest social network in the world. Zuckerberg’s vision and leadership were instrumental in its success.
Meta Platforms (Facebook Inc.):
- CEO of Meta: Zuckerberg has been the CEO since the company’s founding. Under his leadership, Meta has acquired several other major companies, including Instagram, WhatsApp, and Oculus VR.
- Rebranding to Meta: In October 2021, Facebook Inc. rebranded as Meta Platforms, Inc. The rebranding reflected Zuckerberg’s vision for the future of the internet, focusing on the development of the “metaverse,” a virtual reality space where users can interact in a 3D environment.
Wealth and Influence:
- Net Worth: As of 2024, Mark Zuckerberg’s net worth is estimated to be around $120 billion, making him one of the richest individuals in the world.
- Influence: Zuckerberg is one of the most influential figures in technology and business. His work has significantly shaped how people connect and communicate online.
Philanthropy:
- Chan Zuckerberg Initiative: In 2015, Zuckerberg and his wife, Priscilla Chan, launched the Chan Zuckerberg Initiative (CZI), a philanthropic organization aimed at advancing human potential and promoting equality. The initiative focuses on areas like education, healthcare, scientific research, and criminal justice reform.
- Donations: Zuckerberg has pledged to give away 99% of his Facebook shares during his lifetime to philanthropic causes, primarily through CZI.
Controversies:
- Privacy Issues: Facebook has faced multiple controversies, particularly around user privacy, data protection, and the platform’s role in spreading misinformation. The Cambridge Analytica scandal in 2018, where millions of users’ data were improperly accessed for political advertising, brought significant scrutiny to Zuckerberg and Facebook.
- Antitrust Concerns: Meta has been subject to antitrust investigations and lawsuits, with regulators questioning its dominance in the social media industry and its acquisition strategies.
Personal Life:
- Family: Mark Zuckerberg is married to Priscilla Chan, a pediatrician. The couple has two daughters, Maxima (born in 2015) and August (born in 2017).
- Interests: Outside of his work, Zuckerberg is known for his interest in technology, artificial intelligence, and virtual reality. He is also known for setting personal challenges for himself, such as learning Mandarin and running 365 miles in a year.
Vision for the Future:
- Metaverse: Zuckerberg is heavily focused on building the metaverse, which he believes will be the next evolution of the internet. The metaverse aims to create immersive digital environments where people can work, play, and socialize using virtual and augmented reality.
Mark Zuckerberg’s impact on the digital world is profound, with Facebook and Meta playing central roles in shaping how billions of people interact online. Despite the challenges and controversies, his work continues to influence the future of technology and social connectivity.
